Many companies conducting international business may most likely lack non-verbal intercultural communicational skills because this important part is never properly addressed or taught to employees. This can form a barrier, and miscommunication when conducting international business which can lead to failed cooperation and loses in revenue. This is especially true in intercultural communication where large parts of verbal and written messages can be lost in translation. Therefore it is at the utmost importance that companies and employees who conduct international business are made aware of the most important non verbal cultural differences in communication in order to insure a better understanding. Knowledge of NVC will be able to be applied immediately during overseas assignments and international business meetings. The understanding of how to apply the skills of cultural understanding will help employees and businesses become more internationally successful.

But which non-verbal communication is important when conducting international business?